HURR
There’s no place for fast fashion in a sustainable future. HURR are changing the behaviours of fashion-lovers everywhere, by making high-quality piece
Meet the founder
Victoria Prew could clearly see that there’s no place for fast fashion in a sustainable future. The solution? Avoid buying new, and use what’s in your wardrobe – or rather, what’s in someone else’s. Her rental platform HURR promotes access over ownership, connecting lenders and renters of good-quality clothing and accessories, and facilitating a new kind of sharing economy to challenge our perspective as fashion consumers.
“Our mission as a company is to cut out fast fashion.”
Victoria Prew